Our comprehensive Brand Evaluation service is designed to help you ensure that your brand is effectively standing out in your industry and attracting customers. Here are the steps we’ll take to help you succeed:
- Know what you’re measuring: We’ll work with you to define your brand’s purpose, personality, positioning, and promise, and establish key performance indicators to track your progress.
- Assess your external marketing materials: We’ll review your business cards, brochures, advertisements, and other marketing materials to ensure they accurately reflect your brand.
- Review your business website: We’ll analyze your website’s design, content, and functionality to ensure it’s aligned with your brand and meets the needs of your target audience.
- Review your social media data: We’ll assess your social media presence to see how your brand is perceived and engaged on these platforms.
- Survey your customers: We’ll gather feedback from your current customers to understand their perceptions and experiences with your brand.
- Survey people in your target demographic who aren’t customers: We’ll gather insights from potential customers to understand their perceptions and what might be holding them back from doing business with you.
- Survey your employees: We’ll gather feedback from your team to understand their perceptions and experiences with your brand and identify any areas for improvement.
- Evaluate your competitors’ brands: We’ll assess your competitors’ branding efforts to identify areas where you can differentiate yourself and gain a competitive edge.
- Review your results: We’ll review all the data we’ve gathered and provide a detailed report with recommendations for improvement.
- Monitor your progress: We’ll help you implement our recommendations and monitor your progress to ensure your brand is effectively standing out and attracting customers.