Sunjoined had a network of distributors that were advertising with off-brand marketing material. The organization needed to create brand guidelines to establish brand cohesion amongst its wide and growing network.
Adobe Photoshop, Illustrator, InDesign, WordPress
As the company expanded, the consistency of its brand was diluted and disjointed from the founder’s vision. Many distributors and affiliate marketers created their own marketing material that did not align with the brand’s core elements and messaging. The brand guide created a methodology to ensure cohesion and consistency with the application of the brand’s elements, colors, and messaging.
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