The overall scope of work was to create an “Edutainment” platform to educate the Afrikan Diaspora about global economics. The goal was to create a full brand system that made it easy to understand the jargon and fundamentals of finance through real-world examples, history, and introducing characters that people could relate to.
Adobe Photoshop, Illustrator, XD, InDesign, After Effects, Premier, and WordPress
The target market was highly visual. The client needed a way to make financial concepts more approachable and relatable. This was achieved by creating characters in which the target audience could see themselves reflected and be proud of. The visual appeal of these characters increased engagement and curiosity of content that would otherwise be considered boring and complicated.
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