Logo Questionnaire

Please provide the following information

Full Name *
Company Name
Email Address *
Phone
Title
Website
Industry *
Please write out the logo name exactly as you’d like for it to appear in the design.
Tagline or Wow Statement
Target Audience / Demographics
Describe your target audience. How many paid and/or unpaid subscribers do you have?
Brand Colors
Provide your CMYK, HEX or RGB color values
Are there any wellknown logos that you particularly like? What do you like about them and what aspects, if any, would you like to emulate?
Please provide some adjectives that describe what you hope to communicate with your logo. (e.g. strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic, etc.)
What sort of style do you envision? What do you want your new logo to communicate about your company or products? (e.g. modern and clean, old world, cutting edge, vintage, sporty, futuristic, etc.)
How would you describe your company/business to someone who has no knowledge of your existence?
Do you have any preconceived ideas about the design of your logo? Are there any elements that you would like to see included in your logo design? What elements from your old identity do you like or dislike?
Describe your direct competition; provide addresses to their websites if available.
Are there any images or concepts you DO NOT want to see?
Do you have any particular images or symbols you associate with your product or company? (e.g. favorite animal or object, like a lion, ship, mountain or tree.)
Will the logo be used in print, online, signs or other materials? What are the plans for logo usage?
Do you want your logo to include text only, text and graphic/icon, or graphic/icon only? If you would like to use an icon, do you have any specific themes for the icon that you would like us to consider?
Do you have any ideas for the style of text (font) in your logo? (e.g. script, bold, light, hand-drawn, custom lettering, elegant, etc.)
Would you like any addition design services to be packaged with your new logo? (e.g. website, business cards, envelopes, letterheads, promotional products, etc.)
Any Additional Comments

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